Bella has been part of the family for generations one of the established boat brands in the Nordic region – renowned for straightforward, family-friendly boating. For the 2027 model year, the brand is now unveiling a comprehensive revamp of its model range: clear design updates, a more modern look and adjustments to meet the latest CE requirements.
“We wanted to develop Bella further without losing what makes the brand so highly regarded,” says Niclas Andersson, Sales Manager. “The new design gives the boats a more modern and attractive look – whilst retaining the simplicity, functionality and driving pleasure that many associate with Bella.”
The first updated models were unveiled to the public in August at the Uiva Floating Boat Show in Helsinki – where they received a consistently positive response from visitors and industry professionals alike. The new Bella boats will be available from dealers from autumn 2026.
Quality as always
One significant change concerns manufacturing: production of the Bella boats has been relocated from Finland to Cremo Boats’ modern manufacturing facility in Chojnice, Poland. Cremo Boats has a long tradition of building high-quality GRP motorboats and has been manufacturing in Poland since 1972.
The relocation is intended to reduce logistics costs and improve delivery capacity for the European market – without compromising on quality. “The quality of the boats has been maintained, which has already received positive feedback from dealers and customers,” said Andersson.
Ralf Marquard
Deputy Editor in Chief BOOTE
