The Italian company leads the global production of mega yachts. With 163 yachts under construction, a total length of 5,924 metres and a market share of 23 percent, the Azimut | Benetti Group dominates the market for yachts over 24 metres.
With 4,698 metres and 130 yachts, Sanlorenzo follows in second place, a direct neighbour of Benetti in Viareggio. The average yacht length at both shipyards is around 36 metres. In third place is Lürssen - with 1,417 metres of yacht, spread over "only" 13 projects, which are, however, 109 metres long on average. Shipyard report Italy.
More service for customers
These figures are also reflected in Azimut's finances: in the financial year to 31 August 2025, the company achieved a turnover of 1.5 billion euros and is proud of its full order books until 2029.
The Group is responding to changes in the luxury yacht market by establishing a new service division. The division, headed by Massimiliano Casoni, builds on the legacy of Paolo Vitelli, who recognised back in the 2000s that services were the future of the yachting industry. This foresight was already evident in the acquisition of the Lusben refit yard (2000), the founding of the Yachtique styling and consultancy studio (2008) and the development of marinas.
Service offering based on three pillars
The concept accompanies yacht owners through every phase of their voyage, with the department focussing on three main areas to be developed by 2028: Value Preservation, Crew Management and Owner Experiences.
"Protecting asset value" aims to control operating costs and maintain the value of the yacht through preventive maintenance and extended warranty periods. Crew management" covers the selection, training and coordination of the crew, and the third pillar is the "Owner Experience". Here, Atelier Yachtique helps with the selection of furniture, fabrics and artwork. Once the yacht has been handed over, the journey can be continued with the concierge service or via the Owners Club programme.
