A few weeks before its world premiere at the Monaco Yacht Show, the Sirena Superyachts 42m was sold. The 42-metre vessel, with a tonnage of around 433 GT, was built on spec and is Sirena Marine’s largest project.
Luca Vallebona was responsible for the exterior design, whilst Hot Lab, part of the Viken Group, took charge of the interior. The design was carried out by Van Oossanen Naval Architects in collaboration with Eureka Yachts. Work on the 42M
Direct sales: the key to Sirena Marine’s success
The brand views the deal, which was concluded at this stage through its own sales team, as a positive development. Sales Manager Ali Onger: “This is more than just a commercial success. It confirms that our approach resonates with experienced boat owners.” The fact that the transaction was completed without an agent also demonstrates the strength of the shipyard’s relationship with its customers.
World premiere in Monaco as planned
The Sirena Superyachts 42m will make its first major appearance at the Monaco Yacht Show, as planned. Ali Onger emphasises: “We are incredibly proud of what our team has achieved. And we believe that the 42m is just the beginning of an exciting new chapter for us.”
Uske Berndt
Editor News & Panorama
