Yacht show flair in London

Martin Hager

 · 12.08.2018

Yacht show flair in LondonPhoto: Unbekannt
Yacht show flair in London | on
High profile A&R visit in London. While the 74.50 metre long "Elandess" moored at the jetty, the almost 24 metre longer "Aviva" only had a place at the bow and stern mooring - in the middle of the Thames.
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Abeking & Rasmussen was delighted with the best advertising in the UHNWI metropolis of London. Their two recently delivered yachts "Aviva" and "Elandess" were moored on opposite shores in the immediate vicinity of Tower Bridge. At the time of the Wimbledon tennis tournament, the 98.40 metre long A&R flagship "Aviva" with its impressive padel tennis court on board seemed to be in exactly the right place. The 74.50 metre "Elandess" was recently delivered to its British owner, who was heading straight for his home town with the Harrison-Eidsgaard design.

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Photo: Unbekannt
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Martin Hager

Martin Hager

Editor in Chief YACHT

Martin Hager is editor-in-chief of the titles YACHT and BOOTE EXCLUSIV and has been working for Delius Klasing Verlag for 20 years. He was born in Heidelberg in 1978 and started sailing at the age of six, in an Opti of course. This was soon followed by 420s, Sprinta Sport and 470s, which he also sailed on the regatta course with his brother. His parents regularly took him on charter trips through the Greek and Balearic Islands. Even at a young age, it was clear to him that he wanted to turn his passion for water sports into a career. After graduating from high school and completing an internship at the Rathje boatbuilding company in Kiel, it was clear that he did not want to become a classic boatbuilder. Instead, he successfully studied shipbuilding and marine engineering in the Schleswig-Holstein state capital and focused on yacht design wherever he could. His diploma thesis dealt with the “Testing of a new speed prediction method for sailing yachts”. In 2004, the superyacht magazine BOOTE EXCLUSIV was looking for an editor with technical and nautical background knowledge, a position that was perfect for Martin Hager. The application was successful and a two-year traineeship was arranged. After twelve years as an editor, the editorial team changed and he took over responsibility for BOOTE EXCLUSIV as editor-in-chief in 2017. After long-time YACHT editor-in-chief Jochen Rieker moved to the role of publisher, Martin Hager also took over the position of editor-in-chief of Europe's largest sailing magazine YACHT, which is celebrating its 120th anniversary this year, at the beginning of 2023. When he's not working on topics for the two water sports titles, Martin Hager likes to go out on the water himself - preferably with kite and wingfoil equipment or on a little after-work trip across the Alster.

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