After the late start to the season, trade fair organisers are facing a major challenge. Although they are allowed to reopen, they have to make their venues virus-proof
Even after four months, the new normality still feels unreal, and yet we have to come to terms with it indefinitely. What is possible and what is not depends not least on how we live with the coronavirus,until there is a vaccine gives.
"The boot in January 2020 with full aisles, full stands, roaring stand parties and crowds in the underground and in front of the cash desks seems like a story from the good old days in Corona times," begins Claus-Ehlert Meyer, Managing Director of the German Boat and Shipbuilders' Association, in the latest issue of the DBSV magazine "bootswirtschaft" (20-03) in his article entitled "Boat show of the future".
The fact that boat shows - at least in Germanya tangible future at all This is due to the fortunate circumstance that the trade fair industry is not affected by the extension of the ban on major events until 31 October. According to AUMA, the Association of the German Trade Fair Industry, theFederal states in their own responsibility decide on the authorisation of trade fairs and issue corresponding implementing regulations on distancing and hygiene rules, which has already been done in many cases.
This was also the case in Baden-Württemberg, where Messe Friedrichshafen was honoured by the Stuttgart state government at the end of June.New specifications for the organisation of the 59th Interboot from 19 to 27 September, which it now has to implement in a modified plan and with a security concept. Trade fair boss Klaus Wellmann also speaks of a special edition. An Interboot in its usual format and dimensions could not take place under these conditions.
Project Manager Dirk Kreidenweiß therefore appeals for expectations to be readjusted: "The trade fair will feel different and will also be more condensed."
Until recently, Interboot had the character of a hands-on trade fair with an animated programme (women's boating training, wakeboarding, standing waves, etc.), but the focus of the "Corona Edition" will be on the topics of buying (incentive through VAT reduction), selling and know-how transfer. Expert forums will also be streamed online. The activeParticipation offers are reducedThe Interboot harbour on Lake Constance and the water sports arena (Messesee) cannot be put into operation.
"We have developed a comprehensive protection and hygiene concept for Interboot and believe we are well equipped to meet the requirements, even if details still need to be clarified with the authorities in advance," says Dirk Kreidenweiß:
"The plans include a more spacious stand layout, wider aisles and a new product configuration.Admission tickets can only be purchased digitally and are limited per day. We are creating the safest possible shopping experience for our exhibitors and visitors in a huge water sports centre." The Friedrichshafen water sports exhibition continues to stand fora wide range of sailing and motor yachts, all categories of boards and an extensive range of electronics, accessories and clothing. www.interboot.de
TheBoat & Fun inwater in Werder (Havel)will be launched with a safety concept tailored to the pandemic. It will take place a week later than originally planned, from 4 to 6 September, at the marina in the Havelauen. www.boot-berlin.de/DieMesse/InWater/
The organisers of theYachting Festival Cannes are working hard on the 43rd edition of Europe's leading in-water event (8 to 13 September). The catalogue of measures to protect the health of exhibitors and visitors reads much like that of their colleagues. www.cannesyachtingfestival.com
