New marketing director for Heesen

Heesen Yachts introduces Heffen as a seasoned marketing professional with over 15 years of experience in global marketing management. During his career, he has been honoured with several international marketing awards and has held senior positions in the lifestyle and automotive industries, including AkzoNobel, PON and Volkswagen AG. Van Heffen is very familiar with the Heesen brand. Prior to his permanent appointment, he already acted as a consultant for the shipyard from Oss in the Netherlands and successfully initiated several projects, including the YachtTalk by Heesen video format and a new brand film. "We are delighted to have someone of Mark van Heffen's calibre on our team," says Friso Visser, CCO of Heesen. "His in-depth knowledge and unconventional approach, coupled with his leadership, will help to further accelerate our plans for Heesen."