HanseyachtsNew operational structure in Greifswald

Martin Hager

 · 28.08.2026

Holger Passauer is the sole director of the company.
Photo: Hanseyachts
Hanseyachts is reorganising its management structure below the Executive Board: Maxim Neumann is taking over sales and marketing, whilst Franz Zeiser is assuming the role of technical director. For the shipyard group, this reorganisation follows the change of ownership in 2025 and comes shortly before two planned world premieres at the Cannes Yachting Festival.

Further changes are being made to the management structure at Hanseyachts AG in Greifswald. Holger Passauer, who was initially appointed as CFO in December 2025, is now the sole member of the Executive Board. The company has confirmed this on its Overview of corporate governance in this role.

Operational responsibilities have been reorganised: Maxim Neumann will head up sales and marketing as Chief Sales Officer (CSO). Neumann has been with the shipyard group for many years and most recently held the position of Vice President of Sales, playing a prominent role, for example, in HanseYachts’ return to the boot Düsseldorf trade fair. Franz Zeiser takes over as Chief Technology Officer (CTO), assuming responsibility for technical management. According to the shipyard, he brings with him experience from production management roles in the international boat industry.

More responsibility shared between three people

Above all, these appointments mark a clearer division of responsibilities. Passauer is responsible for Hanseyachts AG as sole managing director; Neumann is to oversee sales and the international dealer network, whilst Zeiser is responsible for production and technical development. The Supervisory Board, newly appointed in the first quarter of 2026, includes its Chairman, Dr Hans Reichhart. The current six members are also listed on the Hanseyachts’ company website listed.

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This move follows a turbulent change of leadership. End In December 2025, the YACHT had reported on the departure of the then Managing Director, Hanjo Runde. At the time, a new dual leadership structure comprising CFO Holger Passauer and a CEO yet to be appointed had initially been announced. The now-confirmed structure, with a sole board member, differs from this. This is also due to the change of ownership: in May 2025, the majority stake in the shipyard group was transferred to the entrepreneur Andreas Müller.

The shipbuilding group is not currently releasing any figures on turnover, profit and order intake. In recent press releases, Hanseyachts has spoken of a positive trend, which is reflected in orders, turnover and profit. The extent to which this trend has improved compared with the previous year is not currently being disclosed.

Cannes as the first event on the calendar

For customers and retailers, the new display will be unveiled for the first time at the Cannes Yachting Festival from 8 to 13 September 2026 visible. The shipyard group has announced two world premieres there: the Hanse 461 and the sporty one Fjord 440 Open weekend motorboat. Hanseyachts plans to in Cannes to exhibit a total of ten yachts.

The Hanse 461 is not an entirely new model range, but rather a further development of the successful 460. The focus is on a redesigned stern with a beach club layout, several fit-out and layout options, and an enhanced sailing concept. YACHT has the details on Hanse 461 with beach club and staysail has already been presented and the Interior variants classified.

The The Fjord 440 Open, on the other hand, is aimed at motorboat enthusiasts of the group. Features mentioned include an open cockpit with a central dining area, an electrically reversible aft bench seat, a hydraulic swim platform and a twin-cabin layout. Up to 960 PS is said to be available for the propulsion system. Whether the on-board features prove convincing will only become clear at the launch and during the first test runs.

The key priority for the shipyard at present is that the new management structure stabilises production, strengthens the dealer network and brings the announced models to market on schedule.

How do you assess Hanseyachts’ performance: are the new management appointments and two premieres in Cannes a convincing sign that the shipyard group is making a fresh start?

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Martin Hager

Martin Hager

Editor in Chief YACHT

Martin Hager is editor-in-chief of the titles YACHT and BOOTE EXCLUSIV and has been working for Delius Klasing Verlag for 20 years. He was born in Heidelberg in 1978 and started sailing at the age of six, in an Opti of course. This was soon followed by 420s, Sprinta Sport and 470s, which he also sailed on the regatta course with his brother. His parents regularly took him on charter trips through the Greek and Balearic Islands. Even at a young age, it was clear to him that he wanted to turn his passion for water sports into a career. After graduating from high school and completing an internship at the Rathje boatbuilding company in Kiel, it was clear that he did not want to become a classic boatbuilder. Instead, he successfully studied shipbuilding and marine engineering in the Schleswig-Holstein state capital and focused on yacht design wherever he could. His diploma thesis dealt with the “Testing of a new speed prediction method for sailing yachts”. In 2004, the superyacht magazine BOOTE EXCLUSIV was looking for an editor with technical and nautical background knowledge, a position that was perfect for Martin Hager. The application was successful and a two-year traineeship was arranged. After twelve years as an editor, the editorial team changed and he took over responsibility for BOOTE EXCLUSIV as editor-in-chief in 2017. After long-time YACHT editor-in-chief Jochen Rieker moved to the role of publisher, Martin Hager also took over the position of editor-in-chief of Europe's largest sailing magazine YACHT, which is celebrating its 120th anniversary this year, at the beginning of 2023. When he's not working on topics for the two water sports titles, Martin Hager likes to go out on the water himself - preferably with kite and wingfoil equipment or on a little after-work trip across the Alster.

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